Executive Key Takeaways
- •Platform Evolution: Bizurl has rebranded to Turtle to represent a full digital storefront and checkout operating system.
- •90+ Curated Themes: Instant storefront upgrades across streetwear, luxury watches, electronics, and artisan dining.
- •0% Take-Rate Guarantee: Keep 100% of revenue with direct payments into merchant bank accounts.
- •Zero Downtime: All existing products, links (e.g.
turtule.com/yourstore), and order histories remain fully continuous.
Your brand name is your most valuable asset. While turtle.io/yourname is a great way to start selling in 10 seconds, established merchants need the authority of a dedicated custom domain (e.g., yourstore.com).
Seamless Integration
Forget DNS records and complicated CNAME configurations. Our new domain integration allows you to purchase and connect a domain directly inside your Turtle dashboard in two clicks.
Instant SSL Certificates
Trust is paramount in eCommerce. Every custom domain connected to a Turtle store automatically receives enterprise-grade SSL encryption so your customers always see the safe "lock" icon.

About the Author
Raian Rafid
Founder and CEO of Turtle (developed by SoftRover Technologies Inc.). Dedicated to building high-conversion digital commerce infrastructure for independent merchants worldwide.